ITANAGAR, Oct 8: The Arunachal Publishers and Broadcasters Guild (APBG) and the Arunachal Electronic and Digital Media Association (AEDMA) have jointly expressed their profound appreciation and heartfelt gratitude to the State Government led by Chief Minister Pema Khandu, Minister for IPR Shri Nyato Dukam, Secretary IPR, and the entire team of the IPR Department for the formulation and adoption of the landmark “Arunachal Pradesh Print & Digital Media Advertisement Policy, 2025.”
The media bodies also lauded the government for its visionary decision to enhance advertisement rates for print media, as well as a new Policy for digital media, a move that directly responds to the memorandum earlier submitted by APBG and AEDMA on various occasions, and reflects the government’s commitment to supporting and sustaining the state’s media industry.
The newly approved policy introduces a unified, transparent, and efficient framework for government advertisements, replacing the earlier 2018 and 2020 policies. Under the new system, all government ads will be routed through the Directorate of Information and Public Relations (DIPR) to ensure consistency, transparency, and accountability.
Welcoming the decision, both APBG and AEDMA highlighted that the policy will empower local media houses by prioritizing state-based organizations, ensuring fiscal prudence through fixed advertisement rates, and streamlining fund utilization. They further stated that the government’s responsiveness to the concerns and suggestions of the media fraternity marks a significant milestone in government–media collaboration in Arunachal Pradesh.

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Kenter Joya Riba

(Managing Editor)
      She is a graduate in Science with post graduation in Sociology from University of Pune. She has been in the media industry for nearly a decade. Before turning to print business, she has been associated with radio and television.
Email: kenterjoyaz@easternsentinel.in / editoreasternsentinel@gmail.com
Phone: 0360-2212313

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