Itanagar, Feb 8: “There is a disconnect between projects and people. We as PR practitioners are responsible for creating the connections,” veteran journalist and mass communication professor K.V Nagaraj said in his presentation on ‘Communication tools for effective implementation of government projects’ on the concluding day of the PR Conclave 2020.
“Although mass media plays a complementary role in development, Interpersonal communication is important to reach out to the masses” he added.
Samudragupta Kashyap, a veteran journalist based in Guwahati dwelt on ‘Role of PR in dissemination and democratisation of information’.
“Media freedom is an indicator of democratic reform. It should ensure free flow of ideas, opinion and knowledge and making information accessible to everyone.” he said.
“Democratisation of dissemination of information will strengthen different pillars of democracy. Information flow must be at multiple levels and multidimensional, with many conversations feeding into the collective consciousness” he further added and stressed that “the country needs communicators and not just journalists.” 
L. R. Sailo, Regional Director, North East Regional Campus, Indian Institute of Mass Communication spoke about ‘Public relations and good governance: scope and challenges for PR professionals in NE India’.
Amrita Chakraborty ,Assistant Professor, Mass Communication at Pandit Deendayal Petroleum University, Gandhinagar spoke on the ‘importance of digital media and its future outlook’. Monjib Mochahari, Assistant Professor, Assam Don Bosco University spoke on ‘Fake news and misinformation: PR challenges and strategies’ and Dr. Kaushalendra Pratap Singh, Head of Department of social work, Rajiv Gandhi University on ‘Taking social welfare projects to the last person’.
Director, IPR Obang Tayeng also shared his field experiences highlighting the contributions of the IPR department.
The mass communication students of St.Claret College,Ziro and RGU appreciated the PR conclave calling it “an enriching and learning experience”. DIPRO

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Kenter Joya Riba

(Managing Editor)
      She is a graduate in Science with post graduation in Sociology from University of Pune. She has been in the media industry for nearly a decade. Before turning to print business, she has been associated with radio and television.
Email: kenterjoyaz@easternsentinel.in / editoreasternsentinel@gmail.com
Phone: 0360-2212313

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