Guwahati, Aug 6: In order to minimize the marketing challenges currently faced by the entrepreneurs of the Northeast region due to Covid-19 pandemic, the North Eastern Development Finance Corporation Ltd. (NEDFi) has decided to reshape its Haat Showroom located here at Rupnagar on a marketplace model structure.
The facility is expected to help the entrepreneurs who are located away from Guwahati and product categories will include handloom and handicraft, non-perishable food items as well as MSME products. Selection of products will be made on the basis of quality, shelf life, space requirement, market demand etc. and apart from the existing entrepreneurs, SHGs and Cooperatives from the region will also be able to avail the facility. The initiative also intends to create new entrepreneurs especially women groups/individuals who are looking for opportunities to showcase their products on a proper marketing platform. 
As per the new model, products will be displayed on a permanent mode and unlike an exhibition, the participants need not have to spend on stall rent, travel, accommodation and other overheads. Giving flexibility to business, an entrepreneur intending to participate in other events will have the liberty to take away the products and payments will be remitted to their bank accounts immediately on sale. CMD, NEDFi   B. P. Muktieh hoped the initiative will greatly help the NE entrepreneurs who have suffered financially due to the pandemic.
NEDFi website www.nedfi.com has released an advertisement in this regard inviting online applications from interested participants, the last date of which is August 20 next. Based on suitability and demand, the products will also be displayed in other NEDFi showrooms located at NEDFi House, Dispur and India Exposition Mart Ltd., Greater Noida.
According to NEDFi, there are future plans to promote the initiative on an ecommerce platform which lead to access of wider national as well as international markets. NEDFi PR 

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Kenter Joya Riba

(Managing Editor)
      She is a graduate in Science with post graduation in Sociology from University of Pune. She has been in the media industry for nearly a decade. Before turning to print business, she has been associated with radio and television.
Email: kenterjoyaz@easternsentinel.in / editoreasternsentinel@gmail.com
Phone: 0360-2212313

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