ITANAGAR, Nov 20: The first Hindi daily of Arunachal Pradesh, ‘Arun Bhoomi’ was launched by Chief Minister Pema Khandu today here at a simple ceremony.
The daily will be published and edited by Takam Sonia, who also heads Arunachal Hindi Sanstha, an organization working for promotion and propagation of Hindi language in the state.  Congratulating the Arun Bhoomi team, Khandu termed the day as historic and a new chapter in the evolving history of media in the state. He said the void of a local daily in Hindi language has been filled with this launch. Citing Hindi as the lingua franca of the state, he however admitted that while all in Arunachal use Hindi for daily communication, when it comes to reading and writing, it’s ‘out of practice’ for most. Lauding the initiative, CM hoped that majority of the population of the country who speak and read Hindi would get easy access to news, information and knowledge about Arunachal Pradesh. “Hindi was born in India and it’s our responsibility to promote and protect it.  As Arunachalees we are proud that we have protected it in our own way,” he said, pointing to the typical Hindi spoken in Arunachal, which defies the rules of grammar. While admitting that when existing newspapers of the state find it difficult to sustain due to lack of private and corporate advertisements and it would be an uphill task for a newly launched daily, he however assured that on request of the state’s press fraternity, state government would review its advertisement policy soon that would benefit the newly launched daily.

CM further suggested the Arun Bhoomi team to take it as a mission to promote Hindi amongst the new generation of Arunachalees besides encouraging literature and preservation of indigenous culture. Meanwhile, publisher cum chief editor Takam Sonia informed that the daily would be flexible as far as grammar is concerned and patronize writings in Arunachalee Hindi.
The launching ceremony was also attended by Deputy Speaker Tesam Pongte as Guest of Honour, Nampong MLA Laisam Simai, Chief Advisor, Arunachal Hindi Sanstha, Tai Tagak, Faculty of Dera Natung Government College Professor AK Pandey and others. CMO

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Kenter Joya Riba

(Managing Editor)
      She is a graduate in Science with post graduation in Sociology from University of Pune. She has been in the media industry for nearly a decade. Before turning to print business, she has been associated with radio and television.
Email: kenterjoyaz@easternsentinel.in / editoreasternsentinel@gmail.com
Phone: 0360-2212313

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