21st Jun 2022 11:06:PM Editorials
Eastern Sentinel Arunachal News

Over the years there has been a steady attempt to popularize AYUSH (Ayurveda, Yoga or Naturopathy Unani, Siddha and Homoeopathy) and present it as another reliable branch of medicine. Despite the government’s attempt, the people at large are still inclined towards allopathy treatment both in rural and urban India. Most Indians still seek the services of private, allopathic doctors when they are unwell reflecting the higher value attributed to modern medicine.
In 2013-14, the income of the Ayurveda industry was only Rs 9,000 crore -- that is, people bought Rs 9,000 crore worth of Ayurveda products. So, from the perspective of industry, it is small and also reflective of its waning popularity.
Indeed, several barriers to the integration of AYUSH with modern healthcare systems exist today, primarily the fact that practitioners of ayurveda or homoeopathy differ from allopaths in their understanding of anatomy, physiology, and disease and its treatment. Lack of scientific validation and credible evidence of the effectiveness and safety of AYUSH therapies is another deterrent.
But the biggest reason for classical Ayurveda shrinking is not because people don’t want it but because it is not properly placed in the public mind. Anyone who is working in the area of Ayurveda knows it is a science of the 21st century and beyond, is not at all an ancient system because the science is universal, and it has got a great outlook which comprises all time to come. It is written in such a way that it is applicable to any given time and any given geography.
One ought to remember that Ayurveda is not out and out medication but is the science of healing and rejuvenation. Health is becoming more and more a commodity to be purchased. Whereas in Ayurveda it is held that health is a way of life, it has to be inculcated, it is a culture. Focus is more on habits and lifestyle changes which leads to overall wellness.
As opposed to the present day dependence on doctors for every minor ailment, Ayurveda empowers people to keep ones primary healthcare needs within the house. Ayurveda has always been part of households practised through ‘home remedies’ and it must be revived.

Kenter Joya Riba

(Managing Editor)
      She is a graduate in Science with post graduation in Sociology from University of Pune. She has been in the media industry for nearly a decade. Before turning to print business, she has been associated with radio and television.
Email: kenterjoyaz@easternsentinel.in / editoreasternsentinel@gmail.com
Phone: 0360-2212313

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