ITANAGAR, Oct 23: In a first, a total of 9 celebrated bloggers, YouTubers and social media influencers from across the globe and country would on Tuesday embark on a 21-day tour of Arunachal Pradesh to rebrand the state as the new tourism hub of India.

A distinctive initiative of the Arunachal Pioneer Public Relations & Advertising Agency and Department of Tourism, Govt of Arunachal Pradesh, the first edition of the press tour titled “The Arunachal Odyssey” would see the team start their expedition from the capital, after which they would head towards Tawang to attend the coveted ‘Tawang Festival’ which kicks off on October 26 next.

The Arunachal Odyssey would travel through almost all the major tourism circuits of the western and middle parts of the state like that of Seppa, Sagalee, Ziro, Basar, Pasighat before completing its journey at Namsai on October 13 next.  

      

“The concept of inviting influential online travel writers and YouTubers to promote Arunachal Tourism is a first of its kind in the North East. As we all know that Arunachal Pradesh has all the required potential to become one of the top tourist destinations in the world, so we have invited best and popular online personalities who will promote Arunachal’s tourism as they travel across the state for the next three weeks,” said Irani Sonowal managing director of Arunachal Pioneer PR & Advertising Agency while addressing reporters here today.

Similar concepts have already been applied by various other states which has in turn has reaped rich dividends for its tourism industry. With the amount of followers the bloggers have, we are confident that this endeavour would go a long way in making Arunachal one of the most sought after tourist destination in the days to come. The tour will also primarily focus on promoting the cultural and traditional diversity of the state," she added.  

Agency proprietor Chopa Cheda while thanking the state government, tourism department in particular for its support said that The Arunachal Odyssey would go a long way in promoting the tourism latent of the state.

"Our state has so much to offer to the world in terms of tourism as there are many places in Arunachal which still remains unexposed to the outer world. I am positive that this campaign will do justice in showcaing the same," Cheda said.

The Arunachal Odyssey line-up includes the likes of Alejandro Chacon (Texas), Ariel Sophia Bardi (Washington), Chloe Sterk (Amsterdam), Ritesh Uttamchandani (Mumbai), Neelima Vallangi (Hyderbad), Zahra Amiruddin (Mumbai), Deepti Asthana (Mumbai), Shubham Mansingka (Jaipur), Millo Ankha (Arunachal Pradesh) and video documentary member Pratidhani Tamang (Bangalore).

With millions of their followers all set to experience their tour, ,The Arunachal Odyssey team would traverse hills, river banks, rough terrains and unexplored tourist circuits of the state as part of the promotional campaign of Arunachal Tourism.  They would also experience life in villages and townships of the state during their tour.

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Kenter Joya Riba

(Managing Editor)
      She is a graduate in Science with post graduation in Sociology from University of Pune. She has been in the media industry for nearly a decade. Before turning to print business, she has been associated with radio and television.
Email: kenterjoyaz@easternsentinel.in / editoreasternsentinel@gmail.com
Phone: 0360-2212313

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