Namsai, Jan 6: An awareness programme on the PM Vishwakarma Scheme was organised by the Department of Industries, in collaboration with Ministry of Micro, Small and Medium enterprises and Niumhi Foundation here at the Town Club. The programme was conducted with the objective of creating awareness among local artisans, entrepreneurs, and beneficiaries about various MSME schemes and support systems.
Nondo Doka, Deputy Director of Industries, Namsai welcomed the gathering and briefed about the objectives of the awareness programme. The technical sessions focused on entrepreneurship development, marketing, packaging, financial literacy, and government schemes.
Satish Kumar, Assistant Director, MSME, Itanagar, delivered a detailed presentation on MSME schemes and activities. He encouraged participants to think innovatively while entering the market and stressed the importance of understanding demand and supply chains. He advised entrepreneurs to analyse whether their ideas have market demand and long-term sustainability. Emphasising quality, he stated that there should be no compromise on product standards, as sustainability in business depends largely on quality. He also informed participants that loans up to ₹50 lakh are available for the manufacturing sector and up to ₹20 lakh for the service sector under the Prime Minister’s Employment Generation Programme, and highlighted the role of PMS schemes in marketing support.
Chow Enseng Mancheykyun, Branch Manager, Bank of Baroda, Namsai, spoke on financial literacy, banking facilities, and insurance schemes. He explained the benefits of schemes such as the PM Bima Suraksha Yojana and other insurance-related initiatives available for entrepreneurs and workers.
Diksha Nanda Bora, MSME Expert and Project Consultant for the PM Vishwakarma Scheme, spoke on entrepreneurship development, branding, and marketing. He advised participants to prepare catalogues of local products and promote them through online platforms to reach wider markets. He highlighted the importance of branding and creating a unique identity for products, suggesting that brand names should be short, simple, and easy to remember. He also emphasised the importance of packaging for product safety, quality, and visual appeal, and stated that proper labelling with complete product information is essential.
Suresh Kumar, Principal, CP Namchoom Polytechnic College, Namsai highlighted about the skill trainings under the PM Vishwakarma scheme and encouraged the artisans and entrepreneurs to update themselves about the schemes and government initiatives. CP Namchoon Polytechnic is designated as one of the training centres under PM Vishwakarma Scheme. 
The programme concluded with an interactive session, where the attendees got clarified their doubts regarding various schemes and initiatives. An Udyam registration and QR code generation desk was also set up at the venue to facilitate on-the-spot registration of beneficiaries.

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Kenter Joya Riba

(Managing Editor)
      She is a graduate in Science with post graduation in Sociology from University of Pune. She has been in the media industry for nearly a decade. Before turning to print business, she has been associated with radio and television.
Email: kenterjoyaz@easternsentinel.in / editoreasternsentinel@gmail.com
Phone: 0360-2212313

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