Guwahati, Oct 7: Kurl-on, India’s leading and largest selling mattress, home furniture and furnishing brand, on Saturday announced the launch of ‘STR8 Technology’, a first of its kind innovation that provides the right balance of firmness and softness in mattresses enabling appropriate muscle relaxation and growth, much needed for the vast majority of people today, leading hectic lifestyles with very less exercise. 
Additionally, it makes the mattress 20-40% lighter, making it easy to use and maintain. The new technology to be introduced in Kurl-on’s coir mattresses at first, before it is gradually extended to the foam and spring mattresses as well will be a key differentiator for Kurl-on’s mattresses besides reiterating the brand’s synonymous association with quality, when it comes to mattresses. 
Kurl-on will also be starting a manufacturing unit in Tezpur’s industrial estate and work is progressing at plant site. This was announced by T. Sudhakar Pai, CMD of Kurl-on.  At a press meet held here, He  announced increased focus on innovation and new technology to expand its portfolio of products that cater to the modern, young and globally exposed Indian consumer and said it plans to launch more than 125 diverse, new products and innovative technology across the mattress and home furniture category in the next two years. 
Pai said, “The north eastern region is among the brand’s fastest growing, having grown by 39 % in the last year, market to contribute to 5.5% of our total sales. Kurl-on has been steadily expanding its product portfolio in the home furniture segment and we have 18 product categories and SKUs at present, including the recent launch of sofas that cater to the semi-premium segment. From being a brand synonymous with mattresses, we are gradually emerging to offer a range of products and solutions that provide greater comfort at home.” He further added” Our New manufacturing plant in Bhubaneshwar along with existing plant and new plant coming up in Assam will take our installed manufacturing capacity to over 1 lakh mattress per month”
The expansion plans are part of Kurl-on’s broader growth strategy in the last few years to emerge from being India’s largest mattress brand, to a holistic home furniture & furnishings brand, with the category seeing a significant growth in sales in the last year. Kurl-on had earlier this year launched a range of sofas, catering to the hitherto untapped semi-premium sofa market in India.

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Kenter Joya Riba

(Managing Editor)
      She is a graduate in Science with post graduation in Sociology from University of Pune. She has been in the media industry for nearly a decade. Before turning to print business, she has been associated with radio and television.
Email: kenterjoyaz@easternsentinel.in / editoreasternsentinel@gmail.com
Phone: 0360-2212313

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